VELOUR is a private lifestyle club for discerning adults — curated style, private fitness, business salons and digital concierge, all in one refined membership.
VELOUR began as a private supper club for founders, creatives and athletes who wanted more than a gym membership or a stylist on retainer — they wanted a single, discreet world where every part of their life was elevated. Today we curate style, fitness, business access and digital concierge for members across the globe.
Every VELOUR membership unlocks a fully integrated lifestyle — curated for privacy, quality and results.
One-on-one styling, wardrobe curation and personal shopping with our fashion directors — on-call, discreet.
Access to boutique studios and private trainers, with programming built around your body and your schedule.
Invite-only rooms, founder dinners and introductions — the network that moves your business and your name forward.
A dedicated concierge line for travel, reservations, gifting and anything else your life requires — day or night.
A glimpse into the studios, salons and members who make up the club.
VELOUR replaced four different memberships with one seamless experience. My stylist knows my closet better than I do.
The business salon alone paid for my membership ten times over. The introductions are real, and so is the discretion.
Private fitness sessions that actually fit my travel schedule, in every city I visit. It feels tailor-made.
Every tier is fully confidential, cancel anytime, application required.
Absolutely. All member data, bookings and communications are handled under strict confidentiality agreements. We never share member details with partners or third parties.
VELOUR is application-based to preserve quality and discretion for every member. Applications are typically reviewed within 48 hours.
Yes — Velvet and Noir tiers include cross-city privileges across all 18 active VELOUR cities, with local concierge support wherever you land.
Memberships are month-to-month with no long-term contract. You may pause or cancel anytime from your member portal.
Private dinners, curated introductions, and invite-only rooms with founders, operators and investors — designed for real relationships, not networking events.
Tell us a little about yourself. Every application is reviewed personally, and every conversation is confidential.